ASIC v Choosi Pty Ltd [2026] FCA 1196
ASIC v Choosi Pty Ltd [2026] FCA 1196 examines misleading representations about the breadth of Choosi’s life and funeral insurance comparison service. The decision highlights the need for accurate comparison claims, clear disclosure of insurer coverage, prominent qualifications and controls that assess the overall consumer impression across websites, advertising and call-centre journeys.