Advertising and promotion

ASIC v Clark Family Pty Ltd — Misleading Comparison and Lead Generation Claims

ASIC has commenced Federal Court proceedings against Clark Family Pty Ltd, alleging its insurance and credit comparison websites misled consumers about product comparisons and tailored options. The case highlights regulatory risks for lead generators, comparison platforms and licensees relying on referral networks.

ASIC v Choosi Pty Ltd [2026] FCA 1196

ASIC v Choosi Pty Ltd [2026] FCA 1196 examines misleading representations about the breadth of Choosi’s life and funeral insurance comparison service. The decision highlights the need for accurate comparison claims, clear disclosure of insurer coverage, prominent qualifications and controls that assess the overall consumer impression across websites, advertising and call-centre journeys.

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