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You’re starting or scaling

Build your advice business on a compliance foundation that will hold as you grow

Build a compliant structure that supports growth

Set up correctly now so your AFSL or ACL business can scale without creating regulatory risk.

Clear, practical support to help you structure your business and meet your obligations.

Set your foundation

Licence Applications | Variations | Compliance Infrastructure | Strategic and legal advice

Growth introduces complexity

What works at one stage of growth often doesn’t hold at the next.

Starting or scaling an advice business isn’t just about growth.

It’s about ensuring your structure, systems and governance keep pace.

Common pressure points include:

  • Licensing requirements and ongoing obligations
  • Expanding adviser footprint and supervision
  • Compliance infrastructure that’s no longer “fit for purpose”
  • Operational processes that don’t scale effectively
  • Increasing governance and oversight expectations

Where are you right now?

  • Establishing a new Licensee (AFSL or ACL)
  • Applying for a licence variation
  • Bringing on advisers or expanding your team
  • Moving from informal to structured compliance
  • Scaling operations and needing stronger systems

Each stage introduces new obligations and risks.

Get your structure right

Build it properly from the start

Assured Support works with licensees and advisers to design and implement compliance structures that support growth, not restrict it.

We focus on ensuring your business is:

  • properly licensed
  • appropriately structured
  • supported by effective systems
  • aligned with regulatory expectations

This is not about adding complexity. It’s about building the right foundations early.

How we support your growth

Licence Applications

Support through the AFSL and ACL licensing process, ensuring your application, structure and documentation meet requirements.

Licence variations

Assist with changes to your licence as your business evolves, including scope, authorisations and structure.

Strategic and legal advice

Practical advice to align your business model, growth plans and regulatory obligations.

Compliance framework design

Develop policies, procedures and systems that are fit for purpose and scalable.

Governance and oversight

Establish structures that support effective supervision, accountability and control.

Where businesses get this wrong

Fixing structure later is always harder than getting it right early.

Most advice businesses don’t fail at launch.

They run into issues later because early decisions didn’t account for growth.

Common issues include:

  • Licensing scope that doesn’t align with business activity
  • Frameworks that exist on paper but don’t operate effectively
  • Inconsistent adviser supervision as teams expand
  • Governance that doesn’t scale with complexity

Scale with confidence

With the right structure in place, you can:

  • Grow without creating unnecessary compliance risk
  • Bring on advisers with clear oversight and control
  • Align your business model with regulatory expectations
  • Avoid costly rework as your business evolves

Strong foundations make growth sustainable.

How we work with you

Step 1

Understand your business and objectives

We align your compliance structure with how you actually operate

Step 2

Define the right structure

Licensing, frameworks and governance designed for your stage

Step 3

Implement and support

We help you put systems in place and ensure they operate effectively

Supporting advice businesses at every stage

  • “They gave us clear guidance and support through the application process”
  • “They helped us set things up properly from day one, which made everything a lot easier”
  • “The advice was practical and actually kept up as we grew”

Set your business up to scale properly

Get the structure, licensing and compliance right now so your business can grow without unnecessary risk.

I'm starting a new business
I'm scaling an existing business

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Step 1 of 11 - Introduction

AFSL Self-Licensing Readiness Assessment Are you considering obtaining an Australian Financial Services Licence (AFSL) to operate your own self-licensed financial advice business? This assessment is designed for advisers who have not previously held responsibility for licensing, compliance, supervision, or complaints handling. It evaluates your current confidence and potential to take on these responsibilities. Each question includes a brief explanation. Select the response that best reflects your current position.
How confident are you that you can access funds for your AFSL application (legal, compliance consulting, ASIC fees, setup)? Typical range: ~$25,000–$50,000.
Initial funding (AFSL application and setup)

Step 1 of 8 - Your Role

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Assess your ASIC exposure

Answer a few targeted questions to identify where your compliance may not stand up under ASIC review.

Takes less than 2 minutes. No preparation required.

What best describes your role?